TSUJIRI CHAHO Brand Statement
TSUJIRI was founded in 1860 by Riemon Tsuji who was renowned for his spirit of “YUWA”, meaning
'continue to
innovate and sustain the tradition'. His statue was built in Kyoto, Japan to honor his contribution
to the
Japanese tea industry. Mr. Tsuji has refined the cultivation of Gyokuro (the highest grade of
Japanese green
tea) and his method is still being used to this day. He is also the inventor of the tea box that
preserves the
longevity and freshness of the tea leaves during transportation, making fresh tea from Kyoto
available to other
Japanese cities a century ago. In 2010, CHAHO, which means tea shop in Japanese, was first
established outside
of Japan to carry on our founder's spirit and to serve fresh tea to our customers worldwide.Welcome
to TSUJIRI
CHAHO.
Shiro Tsuji
CEO of TSUJIRI CHAHO (Japan) Limited
VISION
To be the pioneer of serving
authentic Japanese tea to the world.
As one of first Japanese traditional tea brands expanding outside of Japan, TSUJIRI began a journey
that has
taken our high-quality tea from Kyoto and Yame around the world. We are honored to inherit our
founder's spirit
of being a pioneer, to make fresh Japanese Tea available for more and more people to taste and fall
in love
with.
We believe a seemingly simple cup of tea offers a multitude of possibilities. Our tea is not merely
the top
choice for a healthy refreshment, but a source of spiritual cleansing that provides you with renewed
energy
allowing you take on the challenges of tomorrow.At TSUJIRI CHAHO, we treasure every encounter with
our
customers, partners, family, and affiliates - all of whom have been on our journey in building an
international
tea brand. Without them, TSUJIRI CHAHO would not be what it is today. In order to take our brand to
the next
level, we will spare no effort in our endeavor to safeguard the authenticity of tea culture and
treat every
customer, as well as every cup of tea, with the utmost respect.
MISSION
Enriching the physical and mental
well-being of every individual through
every precious encounter.
VALUE
We respect Cultural Diversity
We welcome Innovative Spirit
We value Relationships
we follow the spirit OMOTENASHI;
To be considerate, understanding, and wholehearted.
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ethan decano